SUSAN MATTHEWS APGOOD
President & Co-Founder
News Generation, Inc.
President & Co-Founder
News Generation, Inc.
Susan Matthews Apgood started News Generation, Inc. is an award-winning radio public relations agency that focuses on the powerful radio medium, in 1997. News Generation specializes in using techniques, such as radio media tours and audio news releases to get associations and corporations airtime, working directly with the organizations and through public relations firms. The company is headquartered in Bethesda, MD and has a southeastern regional office in Atlanta, GA. The company’s clients include AARP, the American Bankers Association, Discovery Networks, PBS, eBay, and the American Federation of Teachers.
Apgood is active in a number of public relations associations, including Washington Women in Public Relations (WWPR) and the Public Relations Society of America (PRSA) in Washington, D.C. and Baltimore. In 2004, she co-chaired PRSA Maryland’s Annual Chesapeake Conference in Baltimore. She was a board member for WWPR from 1998 to 2003. In 2007 & 2008, she co-chaired the PRSA-NCC Technology Taskforce working to use new media as a benefit to members. And, she was been on the board for the National Association of Women Business Owners in 2008 and 2009. Susan is a founding member of the Boss Ladies networking group, and their blog can be found at: http://capitalbuzz.blogspot.com/.
Apgood is frequently quoted in PR trade publications for her expertise in radio. She also is a frequent guest speaker for both undergraduate and graduate level classes at George Washington University and American University.
Apgood has an MBA with a concentration in finance from American University and a BA in economics with a minor in political science from George Washington University. She lives in Bethesda with her husband and three sons.
